• What is Digital Marketing?
• Scope & Latest Trends
• Career and Jobs in Digital Marketing
• Understanding Channels in Digital Marketing
• Setting marketing objectives
• Business Models & Competitor Research
• Marketing funnel & customer journey
• Identifying target audience segments
• Developing a value proposition
• Important terms & metrics in Digital Marketing
• Important terms & metrics in Digital Marketing
• Overview of digital marketing channels Inorganic and Organic
• Choosing the right channel mix for your business
• Creating a Buyer Persona
• How to think like Marketer

• What is Domain Marketing
• Importance of Domain
• Types of Domain & Extensions
• Domain connecting to Hosting
• WordPress Installation
• Businees website creation
• Blog website creation
• Portfolio Building
• Niche related domain
• How to Buy a Right Domain
• How to Sell a Domain with higher price
• Payment gateway
• Listing Domains for Sale
• Finding domain with AI tool
• Ecommerce webiste Creation
• Use of WooCommerce Plugin

• Introduction to SEO
• Keyword Research
• What are keywords in SEO?
• SEO-friendly Content, Planning & Strategy
• Technical SEO
• Local SEO
• Common SEO Pitfalls
• Importance of Keyword Research
• Types of Keywords
• On Page SEO
• Google Search Console
• Off Page SEO
• Site Audit: Checklist & requirements

• Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
• Audience and Acquisition Report
• Behavior and Conversion Report
• GA4’s functions and features Setting up Google Analytics 4 and Overview
• Final SEO Performance Report Submission

• Introduction to Content Marketing
• Benefits of content marketing
• Different types of content and their uses
• Understanding TOFU, MOFU, and BOFU
• Researching and Identifying Audience Needs
• How to plan a long term content strategy?
• How to find your blogging niche?
• Creating strategy for blogging
• Right way to do SEO in blogging
• Google Web Stories
• Content marketing tools
• Developing Content Plan for Website or Blog
• Content Cluster Strategy
• Converting traffic to leads
• How to build traffic on new blog?
• Essential blogging tools
• Monetization strategies for blog
• Using ChatGPT for blogging

• Basics of Social Media Marketing
• Setting Up Audience Persona
• Significance, Role, Goals and Elements
• Social Media Marketing Strategy (B2B & B2C)
• Social Brand Management
• Content planning and calendar creation
• YouTube Marketing
• Instagram Marketing
• LinkedIn Marketing
• Social Media Management Tools
• Twitter Marketing
• Social Media Marketing Key Metrics
• Content Creation and Curation
• Organic Postings

• Basics of Performance Marketing
• Picking the right platform
• Introduction to Meta Ads
• B2B, B2C & D2C
• Audience stages in Meta Ads Manager
• Competitors Analysis in Performance Marketing
• Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm
• Bid Strategies, CBO VS ABO and Meta Funnel
• Meta Pixel and analyze various successful cases
• Event Step Tool, custom and look alike audience
• Dashboard ROAS VS Realized ROAS
• Campaign Performance analysis and optimization
• Rule Automation, Creative Automation Platforms
• Ad automation RevealBot/Madgicx
• Automation Possibilities, Martsch Stacks
• Execute an end to end campaign on Meta and Instagram

• Introduction to Google ad
• Campaign types and structure
• Exploring different keyword match types and their impact
• Types of Search Adds
• Crafting compelling ad headlines and description
• Understanding bidding options and strategies for maximum ROI
• Creating search campaign structure from scratch Campaign tracking and performance management
• Analysing Different Audience Types in Google Ads
• Importance of Discovery Display ads
• Understanding YouTube Video Advertisement
• Universal App Campaigns
• Using Chatgpt to prepare ad copies
• Conversion Integration with GTM, Conversion Linker
• Remarketing in Google Ads, Benefits, Audience Manager,
• Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
• Performance Max, Benefits, P Max Setup, Hotel Camp.

• Instagram Ads & its types Instagram Business Account Setup
• Setting up Instagram Ad Campign
• Linkedin ads and its types & importance LinkedIn Page Creation Create Business Manager
• Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
• Linkedin Conversion Tracking
• Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
• Twitter Conversion
• What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
• Spotify, Sharechat Ads

• Basics of Media Planning
• Media Budgeting allocation across different channels
• Media buying Direct vs Programmatic vs Real Time Bidding
• Media objectives and strategy
• Media Scheduling Strategies
• What is a media mix and why is it important
• Media Evaluation Metrics & KPIs
• Brand Safety & Ad Fraud
• Online marketplace for buying ad spaces Releasemyad & Themediaant

• What is Influencer Marketing
• The Content Driven Approach
• Why Should Brands opt for Influencer Marketing?
• The Advantages of Influencer Marketing
• Top Successful Influencer Marketing Campaigns
• How to Connect With the Right Influencer
• Different Influencer Marketing Platforms
• Paid promotions
• Gifts and Giveaways
• Brand Ambassador and Affiliates

• Definition and Scope of ORM
• Utilization and Significance of ORM
• Key Benefits Derived from Implementing ORM
• Various ORM Platforms and their Distinct Features
• Operational Mechanisms of ORM Platform
• Strategies for Effective Review Management
• Adhering to ORM Platform Policies
• Differentiating Comments and Reply Types for Content
• Addressing Negative Reviews
• ORM Techniques and Strategies
• Crafting and Distributing Press Releases for ORM
• Tools for ORM
• Guidelines for Efficient Client Management in ORM
• Basics of Conversion Rate Optimization (CRO).
• CRO Process: Observe, Ideate, Test, Deploy
• Effective strategies and methods in CRO
• Checklist for CRO optimization

Facebook Marketing

• Why Should You Care About Email Marketing
• Who’s Winning the Email Marketing Game
• Easy Ways to Ace Email Marketing
• Boost Your Email Game with These Tips
• Numbers that Matter in Email Marketing
• WhatsApp Marketing: The Good and the Not So Good
• Things to Know Before Trying WhatsApp Marketing
• Mixing Email and WhatsApp Marketing Made Simple

• What is Marketing Automation and why is it important
• How can I use Marketing Automation to sell more
• Marketing Automation Tools and Platforms
• Marketing Automation Workflows
• Marketing Automation for B2B & B2C
• Automated Email Marketing Campaigns
• SMS Automation
• WhatsApp and IVR Automation

• How to start freelance work Freelance Platforms Professional profile creation
• Projects work list & portfolio, How to create proposals
• How to Set pricing for projects, Time Duration Decide, Billing Creation

• Resume Building
• Resume Overview
• LinkedIn Profile Optimization
• Interview Preparation
• Live Interview session